Wowza!
It is a 50% percent increase from last year. But more importantly, it is more than just business as usual. It is the most profitable quarter they have EVER had.
I could bore you with numbers, but the biggest part about this big change has nothing to do with the numbers. It is how they are read.
The way that Apple used to report their earnings was through a two-year period. (Snooze…) The catch is now Apple is recording profits from sales from the same quarter that the earnings are reported.
For those of you who don’t quite get it, it is kind of an number inflation technique.
What’s that, an example you say? Surely…
So you have this lemonade stand. Yesterday, you made $20 selling lemonade for $1. Your parents come to you at the end of the day. They ask how much you made yesterday. You say, “Well before I tell you what I made, are you thirsty?”
They say, “Why of course we are. I’ll buy some from you.”
They buy some and you tell them, “We made $21″.
They knew how much you made, and they tell you to go to your room because you are a dirty liar and will need microsoft to keep from bankruptcy…
Sorry about that, got carried away.
Anway, you get this gist.
