Someone asked me what the hell “Dolos” was in regards to my upcoming “Cool Marketing Plugin”. I told him that Dolos was the spirit of trickery, cunning deception, craftiness, treachery and guile. He was greek Mythological figure who was said to trick the greek gods into lying.
“Yea, but what does that have to do with Marketing?” he said.
Marketing is just a form of trickery. You sell the sizzle, not the steak. Well, people are buying the damn steak, not the sizzle. You are tricking them, (even if not maliciously) into a purchase by building up a wow factor. Sounds like trickery to me.
He didn’t agree.
And I don’t care.
I name every one of my plugins after a greek mythological figure. Isis, Dolos, Hera, Ares, and so on. Only one will ever be named Zeus by the way, and I cannot think of a single plugin that could take that title.
I first got the idea from WordPress itself. They named each of their releases after a famous Jazz composer, (Carmen, Thelonious, etc.). I like the idea of the label and copied their idea. But I could care less about Jazz. So I wanted to take something that has always interested me and give it my own personal touch. And that something was Greek Mythology.
The fact that their are literally hundreds of figures all doing different things is just amazing. I don’t know how they could’ve even kept up with them all. And the people each worshipped one in particular based upon profession, lifestyle, or otherwise. It was really something.
So I decided to name my plugins after the Greek figure they take after the most.
Until later!
